Starting a business has never been easy, especially for young people. When starting a business, most young people are struggling to determine the direction, business strategy, customer segments, etc. Recently, many young people have turned to franchising business (KDNQ), taking advantage of Take advantage of the brand's existing advantages to develop market share. However, will KDNQ really succeed?
Franchise business helps young people starting a business easily establish a business model quickly and save investment capital, have the opportunity to use proven brands, systems and processes, helping to minimize costs. business risks; receive management, marketing and training support from the franchisor, helping to improve the ability to operate effectively; still retains ownership and decisions about its business operations.
According to Mr. Tam, who is developing 3 franchise business models (E-Coffee, Ma Hai fish cake bread, CP FIVE STAR fried chicken), the advantage of this type is that it does not require time or effort. strength to build a brand, inherit prestige, and wide brand recognition. Quality products and operating systems are standardized. Franchisees regularly advertise, research and launch new products to compete with other competitors. Business people are well-trained, work professionally and receive support from the franchisor.
“For small and medium-sized coffee shop franchising, the package cost including formula, products, and brand is 260 million VND, not including premises. As a QDN person, I realize that this model has many choices, has the opportunity to access many new models and has a stable customer file without taking a lot of time to reach,..." - Mr. Tam said .
“When preparing to open a restaurant, I also learned about KDNQ and realized the disadvantage is that the franchisor can violate the distance between franchised stores, arbitrarily adjust product prices and raw material prices. Unreasonable inputs, etc. greatly affect the franchisor's revenue and profits, making it difficult to promote creativity due to doing business in a framework according to the provisions of the franchise contract." – Ms. Dung (owner of a coffee shop in Tan An City) shared about the reason she did not choose KDNQ but researched and opened her own shop.
Besides, some young people still want to build their own brands and freely create business models as they wish. Ms. Thanh Ha (owner of a bread cart on Tra Quy Binh Street, Ward 2, Tan An City) confided: "There are many brands that invite me to develop a bread cart franchise, but I want to do it my way, so I did it." Find out the price of the cart, the source of the bread, the recipe, etc. I find that opening my own business will be more comfortable, without being bound by brands or ingredients, etc.
When mentioning KDNQ, many people think of big brands: Highlands coffee, Phuc Long, Passio coffee, Pizza Hut, KFC, Jollibee,... However, for these brands, the initial capital invested is quite large, not suitable for young people to choose as a startup business model.
Mr. Tran Tuan Hop with more than 5 years of experience as a Highlands coffee store manager (District 11 branch, Ho Chi Minh City) said: "Highlands coffee is a highly profitable business model, despite being a strong brand with Although we have a large number of loyal customers, we still face many difficulties at this time. For young people who want to start a business, the franchise cost of more than 3 billion VND is quite large, so the number of customers participating in franchising this brand is still limited.
According to media information, General Director of Jollibee Vietnam - Lam Hong Nguyen said that Jollibee's supply factory is located in the expanded Tan Kim Industrial Park, Can Giuoc district with a total area of more than 10,000 square meters.2 and across the country there are more than 150 retail stores. This further confirms the advantages of QDN, shortening the speed of development and expansion.
Head of the Student Affairs Department of Long An College, in charge of supporting startups for the school's students - Master Le Thi Dung commented: "KDNQ brings many obvious benefits but also comes with Risks need to be considered. Accordingly, retail sales in popular fields today such as food, retail, coffee carts, fashion, bread chains, fried chicken/snacks, etc. are suitable for young people who want to start a business but Lacking experience and business strategy, KDNQ is a bright choice.
However, to minimize risks, before deciding to franchise, the person should experience a lot in restaurants, cafes, etc. or can apply to work in that environment to learn more from practice. Conduct thorough research, clearly identify benefits and risks, carefully calculate franchise costs, premises, raw materials, labor, depreciation, warranty, periodic maintenance,... from That makes the most correct and appropriate decision."
(Source: Long An Online Newspaper)
Original link: https://baolongan.vn/nhuong-quyen-huong-khoi-nghiep-nen-hay-khong-nen-a167797.html
See more: https://tintucamthucviet.net/thay-giao-da-nang-khoi-nghiep-voi-cay-che-day/
